AI Isn’t Magic – But It Can Feel Close
AI isn’t magic. But when you combine it with your expertise, it comes close.
That was the theme of my recent appearance on Tour Pro Talks with Genevieve White, a leading travel copywriter and coach. Together, we explored how travel brands can overcome content struggles and repurpose smarter with AI.
The Challenges Most Travel Brands Face
Content is a constant pain point in tourism. The same patterns appear again and again:
- Inconsistency → posting only when there’s time, which makes the brand voice disappear.
- Generic messaging → outsourced content often feels flat and forgettable.
- Copy-paste repurposing → treating every platform the same, which doesn’t work.
These are the issues a simple AI workflow can solve, if you use it the right way.
The Workflow: One Idea → Five Formats
During the live demo, I showed how a single idea can instantly generate five different formats:
- LinkedIn post
- Newsletter snippet
- Short email
30-second voice script - 5-slide carousel
The key is to use a reusable prompt and save it inside Projects in ChatGPT. That way, every week you can drop in a new idea and instantly create consistent, structured content.
But AI is only half of the solution. The tool gives speed and structure.
The human layer, your story, numbers, and tone, is what makes content connect.
Why AI Search Changes the Game
AI search is not Google search.
- 82% of AI search traffic flows through ChatGPT (~700M weekly active users).
- Its most trusted sources: Wikipedia (47.9%), Reddit (11.3%), Forbes (6.8%).
- Old SEO was about keywords and backlinks.
- New AEO (AI Engine Optimization) is about structured Q&A, FAQ-style answers, and citations.
AI traffic is smaller in volume, but far higher in intent. These are real buyers asking direct questions.
Short, structured, and useful content wins.
Real Example: Holiday Artists
One of my clients, Holiday Artists, a boutique travel brand, applied this workflow to their LinkedIn. Within weeks, engagement doubled by 200%.
Most importantly, the founder told me she finally felt positioned as an expert, not just another tour operator.
That’s the difference: AI for speed + human voice for authority.
How to Get Started
Start simple. Don’t try to do everything at once.
- Pick one idea per week.
- Use one reusable prompt.
- Save it in Projects.
- Add your own stories and numbers.
This way, you repurpose smarter, stay consistent, and keep your brand voice front and center.
Watch the Full Tour Pro Talks Replay
Download the free 100 AI Prompts Guide
Final Thoughts
AI won’t replace travel professionals. But those who learn to use it will move faster, show up more often, and stand out.
This is how travel tech companies and tourism brands can take one idea, turn it into five formats, and transform content from a burden into a growth engine.
Next Steps with AI Tourism Innovator
- Subscribe to my AI Tourism Innovator Newsletter for weekly practical tips
- Download the 100 AI Prompts Guide
- Book a free content audit (DM me “AI audit” on LinkedIn, 2 spots, 1 travel tech, 1 travel brand)
Learn more about my AI content services