Most tourism brands don’t need more content.
They need clarity.
Holiday Artist – a creative travel brand, came to me overwhelmed.
They were doing what many travel founders do:
• Posting randomly
• Switching platforms
• Second-guessing their message
• Stuck in a cycle of “doing more” without results
They had something great to offer, but no structure to tell that story consistently.
Step 1: Clarity first – positioning, ICP, and messaging
We didn’t jump straight into content. We started with the foundations:
a. Defined their ideal customer profile (ICP): who they serve and how
b. Refined brand positioning and messaging
c. Complete LinkedIn profile revamp:
• Headline and bio that speak directly to their audience
• Banner and profile photo aligned with brand feel
• Clear offer and story, positioned as a trusted expert
Now, her profile converts visits into trust, and trust into leads.
Step 2: Deep dive – strategy, content matrix, and calendar
I delivered a full AI-powered content strategy including:
☑︎ 4-pillar content matrix aligned with audience pain points
☑︎ 30-day calendar across blog, email, and social
☑︎ Topics tailored for visibility, authority, and engagement
☑︎ Formats designed to match her strengths, no video required
☑︎ Content system that could scale and stay consistent
This made her message clear, her workload lighter, and her brand more visible.
Step 3: Smart workflow and lead generation
Next, we implemented a production and outreach system:
☑︎ AI workflow using ChatGPT (paid) + Notion + Google Docs
☑︎ Step-by-step flow from idea → draft → publish
☑︎ A lead magnet built to attract ideal clients
☑︎ Outreach campaign using my proven tool
☑︎ Leads from her audience, not just clicks or likes
From a scattered content process… to a repeatable content engine.
Step 4: The outcome – real results, less stress
She walked away with:
✓ Clear messaging, ICP, and voice
✓ A professional LinkedIn profile and presence
✓ A full month of content planned and aligned
✓ A smarter workflow using AI tools
✓ Actual leads, not just visibility
Confidence replaced the chaos. Consistency replaced the confusion.
Want to use the same system?
Grab the AI Content Planning Toolkit for Travel Brands – it’s based on the exact structure I used with Holiday Artist.
Inside, you’ll find:
• A content matrix with 4 strategic pillars
• A Notion-based planning board you can duplicate
• A 30-day sample calendar to get started fast
• 5 ready-to-use AI prompts to kickstart your content creation
Download it here:
https://generated-clownfish-104.notion.site/The-AI-Starter-Kit-for-Travel-Brands-1f4f80a2c2b2808c8b33fffd4eb1bf53
Got questions or want help applying this to your tourism brand?
Contact me directly on LinkedIn
Or send an email to: ivan@ai-tourism-innovator.com
Let’s turn your content from chaos to clarity – and do it with ease.
This system helped one founder go from scattered to strategic.
It can do the same for you.