Most travel brands try AI once… and then give up.
And honestly? I don’t blame them.
The content sounds generic. The tools are overwhelming. And no one has time to figure it all out between planning, marketing, and operations.
But here’s the truth:
AI can help travel brands save time and increase bookings, if used the right way.
Why I launched AI Tourism Talks
This is a monthly live series where I bring travel professionals together to explore how AI can make content creation, planning, and promotion faster, easier, and more personal.
We kicked things off with a strong first episode:
Watch the replay:
“3 Simple Ways Travel Brands Can Use AI (Without Wasting Time)”
https://youtu.be/LfKn63YjrBI
In just 30 minutes, we share real examples, plug-and-play prompts, and free tools you can start using immediately, even if you’re new to AI.
What you’ll learn in the replay
1. Plan Smarter
Use AI tools like ChatGPT to uncover trends, build traveler personas, and map out content strategies with less guesswork.
2. Create Faster
Learn how to write blogs, emails, and social posts more efficiently without losing your voice or authenticity.
3. Reuse Smarter
Take one idea or asset and adapt it across LinkedIn, Instagram, newsletters, and more, with AI’s help.
4. Avoid the Common Mistakes
We walk through the most frequent missteps travel brands make when using AI, and how to avoid them.
Plug-and-Play prompts you can use today
These are the exact prompts shared during the live session. Copy, paste, and start experimenting.
✅ Trend Research Prompt (Santiago):
“Perform extensive online research and suggest what trending travel experiences Germans will look for in 2025 for nature-focused trips to Ecuador.”
✅ Blog Content Prompt (Ivan):
“Create a blog post outline for: 5 hidden gems in [Destination] for summer 2025. Include an engaging intro, short section titles, and a CTA to book.”
✅ Content Repurposing Prompt (Ivan):
“Turn this paragraph into a LinkedIn post and Instagram caption: [Insert your paragraph].”
✅ Welcome Email Prompt (Ivan):
“Write a short welcome email for a new subscriber who found us on Instagram. Use a warm, branded tone. Include a link to download our free travel guide.”
Free resources from the session
We mentioned several tools during the event that are now publicly available:
- Santiago Rodríguez’s 9 AI Tools for Tourism Professionals
https://www.santiagor.com/free-ai-tools - Download: 100 AI Prompts for Travel Brands
https://ai-tourism-innovator.framer.website - Video Tutorial – How to Build Your GPT for Travel Brands
https://www.tella.tv/video/how-to-make-your-custom-chatgpt-for-travel-brands-ivan-ivanovic-1-4ioq
About the Hosts
Ivan Ivanovic – AI Content Consultant for Tourism, Helping travel brands attract more travelers with high-converting, personalized content powered by AI.
Connect on LinkedIn
Santiago Rodríguez – PhD Tourism, Tools for Success & AI Supporting over 130 destinations across three continents with a data-driven strategy, insights, and AI-powered tools.
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Final thoughts
If you’re running a DMO, boutique agency, or tour business and feel overwhelmed with content creation, this replay is a clear, human-centered starting point.
You don’t need to master every AI tool. You just need the right ones that make your work easier, not harder.
Watch the full episode here:
https://youtu.be/LfKn63YjrBI
I’d love to know, what’s one AI tactic you’re going to try first?