In a recent episode of the AI 4 Tourism Podcast, host Victoria Ludemann and I explored practical AI strategies travel brands can start using immediately.
We covered the shift from “media company” tactics to tech-driven operations, the rise of interest-based discovery, and simple workflows any team can adopt.
Watch the full conversation on YouTube
Also featured on The AI Marketing Club
From Media Companies to Tech Companies
For years, travel brands were told to behave like media companies, publish more posts, more videos, more blogs. In the AI era, the durable advantage comes from acting like a tech company: using automation, data, and AI to run leaner and smarter.
This doesn’t require building software. It means integrating AI where it removes friction: CRM workflows, booking flows, guest messaging, content production, and reporting. Treat technology as core infrastructure, not a side project.
Learn more about how I help teams implement this approach.
From Social Media to Interest Media
Audience growth no longer hinges on follower counts. Discovery is increasingly interest-driven through AI search, voice, and assistants that surface the most relevant answers for a specific intent. Narrow, useful, problem-solving content now outperforms broad reach.
A practical move: pick one high-value topic your ideal traveler repeatedly asks about and build a small content system around it, a short LinkedIn post, a blog explainer, an email, and a page you can reference in DMs and chats.
Explore more ideas in my blog
Build Your Own GPT for Travel Content
During the podcast, I demonstrated how to build a custom GPT inside ChatGPT so your team can produce consistent, on-brand content with one input and multiple outputs. A typical run can draft a LinkedIn post, a blog outline, an email, and a landing page from a single prompt, while keeping tone and offers aligned.
Start with this free prompt pack and adapt it to your brand, audience, and voice.
Bottom-Up AI Capability
Sustainable adoption rarely happens by decree. The most effective teams enable bottom-up capability, front-line staff use AI to draft itineraries, answer routine queries, prepare quotes, and repurpose content; managers standardize the best workflows; leadership removes blockers. That’s how AI moves from experiment to habit.
Get weekly, practical examples in my newsletter
Personal Branding Still Matters
Trust is built by people. AI can remove repetitive work so founders, guides, and marketers show up more regularly and authentically on LinkedIn, in newsletters, and in video. That visibility compounds across AI-driven search and recommendations.
More about my background across tourism, media, and AI content consulting:
What To Do Next
If you want a deeper dive or something to share with your team:
• Watch the full podcast with Victoria on YouTube:
https://www.youtube.com/watch?v=7sDOf0pkZLU
• Read the recap on The AI Marketing Club:
https://www.theaimarketingclub.com/blog/practical-ai-tips-travel-brands-can-apply-tomorrow-ai-for-tourism-podcast-with-ivan-ivanovic-hosted-by-victoria-ludemann
• Download the free prompt pack for travel brands:
https://ai-tourism-innovator.framer.website/
• Subscribe to the AI Tourism Innovator newsletter:
https://ai-tourism-innovator.beehiiv.com/