Tourism doesn’t sprint, it evolves.

In this AI Tourism Talks episode, I’m joined by Alex Farlander (alex.travel), a journey designer with 20 + years of experience who believes travel should help us understand the essence of a place.

We discuss how operators can keep experiences human while using AI to remove operational friction.

EPIC Framework

Experience ➝ Design meaning before mechanics
Process ➝ Use AI where it truly helps
Impact ➝ Value for guests and communities
Character ➝ Your authentic edge

Three moves for the next 30 days

1️⃣ Automate routine communication
2️⃣ Standardize itinerary templates with AI tweaks
3️⃣ Centralize client notes for speed and clarity

Watch the Replay → https://www.youtube.com/watch?v=jK-VMm7wpuE

Free Resources

EPIC Test, 12 questions → https://test.travelhood.org

100 AI Prompts → https://ai-tourism-innovator.framer.website/

AI Tourism Innovator Weekly → https://ai-tourism-innovator.beehiiv.com

Final Thought

“AI is the cherry on top, not the cake,” as Alex says.

Lead with experience, simplify the process, and show character.